Our History

The Women of the Midwest travel concept is a wholly-owned division of Executive Travel Inc. Executive Travel was founded in 1986 and has achieved outstanding growth and success over the past 35 years. The company has been honored by Inc. magazine for four of the past five years by being included on the annual Inc. 500|5000 list, an exclusive ranking of the nation’s fastest-growing private companies.

Anne Fuldby-Olsen, the founder of Women of the Midwest, came to Executive Travel from Copenhagen, Denmark via Athens, Greece, in March 2012. Anne has spent more than 32 years in the travel industry, worked for two airlines at the beginning of her career and, after moving to Greece, she built a Destination Management Company. As a European travel expert, she enjoys designing beautiful tailor-made European tours. Since January 2015 Anne is leading Executive Travel’s groups and escorted tours Department with an intense passion and endless energy. Her extensive travel experiences around the world since her childhood, and her huge network of collaborators, grants her the ability to create unique signature journeys.

The idea of Women of the Midwest arose when Anne realized that more than 65% of travelers joining an escorted tour are women. Along with Anne’s strong local network over the past 10 years (Anne spend half of her time in Lincoln, NE), and a handful of enthusiastic Nebraska friends-of-heart, Women of the Midwest was born in 2018 and the dream of offering journeys solely to women became true.

Anne’s favorite quotes:
“To Travel is to Live.” H.C. Andersen, Danish author and fairy tale writer.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle, Greek philosopher.